How to Read a Client from Across the Room: Win More Business
ISBN: , SKU: , AUTHOR: Mychals, Brandy / Mychals, PUBLISHER: McGraw-Hill, Win more business by reading clients' visual and verbal clues Whether it's approaching a potential new client at a networking function, closing a sale in a one-on-one meeting, or negotiating a business deal, being able to read the verbal and nonverbal cues in any situation often is the difference between a successful deal and no deal at all. In "How to Read a Client from Across the Room," communications expert Brandy Mychals presents an innovative, proven approach to interpersonal communication called the Character Code System. The Character Code System is a personality profiling tool that enables users to quickly and accurately "read" a subject--and then tailor engagement and communication methods on the fly to suit that person's character type. Unlike Myers-Briggs and other complex, more conventional approaches, the Character Code System is user-friendly; it improves on traditional behavioral typing by combining visual, verbal and psychological elements to make it easy to attract clients--even across a crowded room. Brandy Mychals is an award-winning speaker, author and communications expert, and creator of the Character Code System for Client Attraction.