Developing Strategies for Competitive Advantage (Best of
ISBN: , SKU: , AUTHOR: McNamee, Patrick B. / McNamee, P. / Patrick McNamee, McNamee, PUBLISHER: Emerald Group Publishing, This selection ong>ofong> papers from Long Range Planning-The International Journal ong>ofong> Strategic Management examines the evolution ong>ofong> competitive advantage over the past decade, setting out areas ong>ofong> major change and areas which have been less subject to change. It begins by examining how strategic management has been influenced by the transformation ong>ofong> industries and the changes in the rules for success, and the dramatic rise in the strategic importance ong>ofong> information technology. In many industries the established rules ong>ofong> the game no longer apply, and their continued use will most likely lead to failure, even for firms which appear to have unassailable positions ong>ofong> strength. It is not that strategic planning has failed, but rather that in a previous era ong>ofong> greater certainty and clearer boundaries, the unquestioning application ong>ofong> established strategic rules ong>ofong>ten worked. In the new era ong>ofong> competitive uncertainty and uncertain boundaries, many ong>ofong> the rules ong>ofong> strategy still apply, but they can only have utility when applied in an appropriate context. The book concludes that when clarity exists about business definition, industry definition and competitor definition and how strategic techniques or measures should be applied, then the strategic fundamentals which have obtained for many years are likely to continue to do so.