Trump University Branding 101: How to Build the Most
ISBN: , SKU: , AUTHOR: Sexong>toong>n, Don / Trump, Donald J., PUBLISHER: John Wiley & Sons, Trump Unong>ivong>ersity books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executong>ivong>es in the Trump organization. Perfect for anyone who wants ong>toong> get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience. In Trump Unong>ivong>ersity Branding 101, you'll learn ong>howong> ong>toong>: * ong>Buildong> a powerful brand that increases the sales and profits of any business * Launch your entrepreneurial brand * Manage the differences between service branding and product branding * Develop a brand for your real estate investments * Make your brand far more than just a name or logo * Develop clear positioning and brand strategy * Successfully communicate your brand * Choose an appropriate brand name and logo * Reinvigorate a struggling brand * Use guerrilla branding for your small business * ong>Buildong> your own personal brand for career development * Keep your brand image consistent * Grow your brand over time * Use your brand ong>toong> increase the overall value of your business