Developing Strategies for Competitive Advantage (Best of
ISBN: , SKU: , AUTHOR: McNamee, Patrick B. / McNamee, P. / Patrick McNamee, McNamee, PUBLISHER: Emerald Group Publishing, This selection ong>ofong> papers from Long Range Planning-ong>Theong> International Journal ong>ofong> Strategic Management examines ong>theong> evolution ong>ofong> competitive advantage over ong>theong> past decade, setting out areas ong>ofong> major change and areas which have been less subject to change. It begins by examining how strategic management has been influenced by ong>theong> transong>forong>mation ong>ofong> industries and ong>theong> changes in ong>theong> rules ong>forong> success, and ong>theong> dramatic rise in ong>theong> strategic importance ong>ofong> inong>forong>mation technology. In many industries ong>theong> established rules ong>ofong> ong>theong> game no longer apply, and ong>theong>ir continued use will most likely lead to failure, even ong>forong> firms which appear to have unassailable positions ong>ofong> strength. It is not that strategic planning has failed, but raong>theong>r that in a previous era ong>ofong> greater certainty and clearer boundaries, ong>theong> unquestioning application ong>ofong> established strategic rules ong>ofong>ten worked. In ong>theong> new era ong>ofong> competitive uncertainty and uncertain boundaries, many ong>ofong> ong>theong> rules ong>ofong> strategy still apply, but ong>theong>y can only have utility when applied in an appropriate context. ong>Theong> book concludes that when clarity exists about business definition, industry definition and competitor definition and how strategic techniques or measures should be applied, ong>theong>n ong>theong> strategic fundamentals which have obtained ong>forong> many years are likely to continue to do so.